Parker Neal – Cyber Security UK
Ropaint – Waterproofing CPT
LAS Group – Asbestos Removal NZ
Success Stories
Real clients. Real results. No filler.
Every result on this page is a real engagement — no invented case studies, no rounded-up numbers. Here's what actually happened.
Start Your Story→88+
Websites built by our team
#1
ChatGPT's top recommendation for a client, in their category
+142%
Organic revenue growth, sports supplements client
10+
Years combined SEO/AEO/GEO experience on the team
Organic / AI Search
Three engagements. Three different industries.
Search and AI visibility work, in the words of the work itself — what was actually broken, what we did, what happened.
Medical marketplace (SA)
Sports supplements eCommerce
Genetic testing
LED manufacturing & retail
Legal services
★ GA4 confirmed · Medical marketplace
Meditree — South Africa's first medical equipment marketplace
Full Year 2024 vs Full Year 2025 · Zero keyword research, zero ad spend
+115.91%
Organic sessions, 15,194 → 32,805
+183.39%
Engaged sessions
+153.94%
Events per session
+99.97%
Time on page — doubled
The problem
A brand-new platform in a niche nobody was targeting online. No content strategy, no blog, no SEO foundation — healthcare professionals searching for used equipment, pricing, or platform comparisons found nothing. Zero AI search presence.
The approach
A deliberate experiment: zero keyword research, zero ad spend. Every topic sourced from real human questions — Reddit threads, forums, People Also Ask, real user queries. If a real person hadn't asked it, it wasn't written. AI executed the brief; it never researched or decided.
Cited by ChatGPT as the #1 recommendation for selling medical equipment in South Africa. Appearing in Google AI Overviews for category and brand queries — built entirely on intent, not a single keyword researched.
★ GA4 confirmed · Sports supplements
"No keywords. +142% revenue."
Jan 2025 to Mar 2026 vs previous year · eCommerce, organic search
+120.22%
Organic sessions, 22,557 → 49,676
+142.28%
Organic revenue, £61,573 earned
+125.48%
New users vs previous year
+137.94%
Transactions vs previous year
The problem
A site built to sell, not to be found. Basic product pages, no keyword or intent strategy, no blog, no FAQs — nothing to capture a customer at any stage of the buying journey. No AI or modern search presence at all.
The approach
An intent-layered content architecture in three phases — education (ingredient guides), utility (dosage & timing), and conversion (workout-phase specific) — sourced from Reddit and real questions, never a keyword tool.
+2,433% ChatGPT referral sessions vs previous year, and £101+ in directly tracked AI-referral revenue — from a channel that didn't exist the year before.
More engagements
Three more, industry by industry
Case 01
Genetic testing company
Healthcare / diagnostics
The work
Full technical and onsite SEO rebuild. Google Tag Manager set up from scratch to properly track goals and events across the practitioner portal — tracking that simply didn't exist before.
The result
A marked, sustained improvement in organic traffic and rankings. Even a temporary dip caused by a developer's redirect and tracking misconfiguration (unrelated to the SEO work) was diagnosed and explained, not hidden.
Case 02
LED manufacturer & retailer
Manufacturing / eCommerce
The work
A neglected forum was dragging down content quality across the whole site. Rather than just deleting it, every popular thread was analysed, and the best ones rebuilt into proper blog articles — keeping the content instead of losing it.
The result
Using real Google "Suggested" and "Related" search terms to shape the new content, rankings improved gradually and consistently over time — a durable climb, not a spike.
Case 03
Law firm
Legal services
The work
A highly competitive, technical-language niche. Over a year, existing blog content was restructured around real "People Also Ask" queries and Google's suggested terms, with a massive structured data implementation across the entire blog.
The result
A massive increase in organic traffic — the structured data work alone changed how the entire blog performed in search.
"I keep my client list small so the thinking you get is specific, not templated."
— Daniel Vollgraaff, on how he works
In their words
What it's actually like to work with us
★★★★★
"Just have to give a big shoutout to Caitlin — super proactive, gets things done quickly and properly, and always brings such a positive vibe. Her feedback has helped my business in so many ways."
SF
Simona Ferrari
Founder
★★★★★
"Working with Mindful Codes was a game changer for our business. They helped us structure our brand, funnels and lead capture so everything works together seamlessly — a system that actually supports client acquisition."
SC
Siobhan Cassandra
Startup Founder
★★★★★
"Mindful Codes combines strong design with real strategic thinking. They took the time to understand our business and built digital infrastructure that supports long-term growth. Collaborative, efficient, and exceeded expectations."
AF
Angie Forming
Startup Founder
Website Portfolio
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