Driven by Talent, Creativity & Passion
At Mindful Codes, we have a sense of humour. We love what we do, we get to work with incredible people. There's only two of us that enjoy cooking.... Just incase you were wondering.
Caitlin Dewar
Founder & Chief Systems & Sales Officer
Caitlin Dewar
Founder & Chief Systems & Sales Officer
Caitlin is the strategist behind the systems. She builds the tech, funnels, and automations that turn Mindful Codes ideas into businesses that actually run. Obsessed with structure, allergic to fluff, and very good at turning chaos into clarity.
Kinna Yana
Brand & Creative Manager
Kinna Yana
Brand & Creative Manager
Kinna leads the creative vision behind every brand we touch. From identity to design to the feeling a brand leaves behind, she makes sure it's sharp, intentional, and impossible to ignore. If it looks good and converts, she had something to do with it.
Lauren Tovrloža
Meta Ads Guru
Lauren Tovrloža
Meta Ads Guru
Lauren makes ads that actually convert, not just ones that look pretty in the feed. She lives in Ads Manager, obsesses over data, and builds campaigns that turn scroll-stoppers into paying clients. If your ads aren't performing, she already knows why.
Amber Lutge
Lead Generation Specialist
Amber Lutge
Lead Generation Specialist
Amber finds the people your business needs, and gets them into your world. From outreach to lead tracking to filling pipelines that actually close, she turns quiet inboxes into booked calendars. No leads? Not on her watch.
Daniel Vollgraaff
SEO Manager | AI Visibility Strategy (AEO/GEO) | Intent-Driven Growth
Daniel Vollgraaff
SEO Manager | AI Visibility Strategy (AEO/GEO) | Intent-Driven Growth
I connect search behaviour to revenue, by building content ecosystems that are structured around how people actually think and search, not just keywords. Most businesses treat organic growth as a blog schedule. I treat it as infrastructure. That means designing systems where content clusters, site structure, and user intent all work together to guide someone from their first search to becoming a customer.
Legends
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If it was working you wouldnt be here
Tell details about your project
Majority voted that Harry Potter is our favourite trilogy
The questions people actually want to ask about our team.
Most agencies sell you either a pretty website or a pile of leads, and leave you to figure out how the two connect. We build the whole pipeline, visibility, conversion, and the system that ties them together, and for search visibility specifically, we work with a dedicated AEO/SEO specialist instead of guessing at it ourselves. You get one coordinated system, not a stack of disconnected vendors.
We specialise in health, wellness, and medical brands, think practices, clinics, med spas, wellness studios, ecommerce, because that world runs on trust, and trust needs a system that doesn't drop the ball. We also work with NPOs, because a donor who doesn't hear back is exactly the same problem as a patient who doesn't get booked: someone who wanted to say yes, and nobody followed up fast enough. If your work matters and your follow-up doesn't match it, that's the gap we close.
Yes, and you'll want it. Visibility and follow-up aren't a "set it and forget it" situation — algorithms shift, seasons shift, patient behaviour shifts. We stay in the room after launch, tightening what needs tightening.
We're based in Cape Town, South Africa, but the work itself isn't local. That said, most of our current practices sit in South Africa, the UK, and Australia, so we know those markets, those patient expectations, and those competitor landscapes properly. If you're somewhere else entirely, we're still interested, we just won't pretend we've already got the local playbook memorised on day one.